Web Design & Development

If you’re uncertain about the value of professional web design services, there are few factors to consider. For example, you can increase your conversion rates, competitiveness, and search ranking. All these variables that could have a direct and positive impact on your profits, market share, and growth.

Learn more about the specific benefits of web design services:

1. Increase Your Conversion Rates

A conversion can range from a shopper purchasing a product to a user signing up for an email newsletter — it’s specialized to your business and your goals. No matter your conversion goal, web design services can help.

Why?

Today, most client conversions relate or include an online interaction. For example, maybe you want to drive more brick & mortar store visits through local SEO — for reference, 80 percent of local searches convert — which will likely involve users interacting with your website.

If you present an outdated website with poor usability, it’s hindering the first impression of users. That first impression shapes not only their opinion of your company but also their decision when it comes to visiting your location, purchasing your product, or joining your email newsletter list.

With a easy to navigate website that’s intuitive, as well as modern, you can create a positive first impression with consumers. That can make users more likely to convert, whether by stopping at your store the next day, calling your team for a quote, or becoming another subscriber of your email newsletter.

2. Enhance Your User Experience

A website’s visitor experience offers an immense return on investment (ROI) for businesses — $100 for every $1 invested, on average. It can also provide a significant blow to companies that ignore XI/UX testing, as almost 90 percent of users shop with a competitor after a poor user experience.

With professional web design services, your business can provide your potential clients with the best experience. For example, our team can improve the usability and readability of your website, whether on mobile or desktop. That makes it easy for consumers to search the information they need and take action.

That action can come with visiting your store, purchasing your product, and more.

3. Amplify Your Competitive Edge

No matter the industry, you have a direct competitor — and it’s important for your company to have a competitive edge. While you may be providing a better product and a better experience, those unique selling points can become lost in an outdated, unusable website.

With our website design and development services, you can ensure that your company maximizes its first impression with your potential clients. You can also make sure that your business has a unique proposition that stands your business apart from competitors in your industry, emphasizing that your product or service is the best match for your potential clients.

For example, if you’re a bakery owner looking to generate leads, it’s a tough market. You, however, can make it easy for potential leads to contact your bakery by investing in a website focused on the user experience.

In this way, your company or business can benefit from the fact that 89 percent of users shop with a competitor after a poor user experience. That is an extraordinary gain for your business, offering you the chance to incline your sales and market share with a simple redesign or a quick update to your website.

4. Improve Your Search Ranking

Whether your potential clients are searching on their tablet, smartphone, or desktop, users rely on search engines to find what they’re looking for, from services to products. That’s why Google provides more than two trillion searches a year to its users, and that’s why 80 percent of users turn to search when they need something.

If your business website doesn’t rank on the first page of search results, however, it’s tpogh for your company to connect with those consumers. That’s why SEO is an important part of web marketing — you need your website to rank best to drive conversions, sales, and subscribers.

With an intelligent SEO strategy, as well as professional web design services, you can make sure your website ranks for keywords or search terms relevant to your business. Also, you can make sure your site provides the best user experience possible.

For example, if you provide photography services in Minneapolis, Minnesota, you may want to rank for the keyword, “photography,” or, “photography minneapolis.” Depending on your strategy, you would create a webpage optimized for this keyword.

With our design strategies, as well as optimization tactics, it’s likely this webpage would rank on the first page of search results. That allows your company to reach high-value users in your target audience, transforming them from leads to customers. 

5. Enhance Your Digital Marketing Strategy

In digital marketing, your website is your foundation or home base. It’s where you direct users, whether from search results, social media, or another source. As a result, it’s critical to maintain an optimized and up-to-date website that can support your digital marketing strategies.

With a robust website like that, your business can improve the results of its other Internet marketing strategies. For example, if you use email marketing, our web design services can increase the number of subscribers earned through your website’s sign-up forms by upgrading your website’s usability.

Another example comes from pay-per-click (PPC) advertising. With our design and marketing expertise, our team can develop landing pages optimized for conversions for your PPC campaign. That can improve the results of your PPC campaign, maximizing your ROI.